Anticipating and Tackling Common Challenges.

Segmentation
Methodological Design
Research Planning
April 26, 2019

In this postscript to “Getting the Most Out of Your Segmentation Study”, we chat about all the things that can – and do – go wrong in segmentation research. Kerry and Dr. J share their advice in how to anticipate challenges and lay the groundwork to avoid common pitfalls.

This episode features:

• Kerry Edelstein – President and Founder, Research Narrative
• Jordan DeLong – Director of Data Science and Product Innovation, Research Narrative
• John Olson – Editor, The THINKerry

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