COVID-19 Series

4 helpful articles with tips for conducting better online qualitative research during COVID-19.

As research professionals, we acknowledge we have so much to be grateful for during these difficult times. We’re part of a strong and supportive community. We’re already digitally acclimated. And we’ve been able to adapt, better than most, to the slew of unanticipated home and workplace restrictions.

That said, one of the research areas that’s been hardest hit by the recent stay-at-home orders and social distancing guidelines is focus group research and other types of in-home methodologies. The good news is, much of this type of work can be done online. The bad news is, shifting from in-person to online is not as straightforward as just changing the platform.

Our team has been working in online qualitative for over 20 years, and we wanted to share some tips for making this transition as successful as possible. For our clients, partners and friends in the research community, here are some pointers and unique circumstances you might want to consider during the COVID-19 pandemic.

Click one of the methodologies below to read our advice on conducting successful research with each online qualitative research method: